BAKERY SHOWCASE FEATURES ON THE TRADE SHOW FLOOR A Dream Comes True, the College Creative Challenge Returns by Popular Demand! “Oh my dreams -It’s never quite as it seems! Impossible to ignore!” And they’ll come true as the baking students from Centennial, George Brown, and Humber Colleges compete in this fun and friendly challenge. This year’s theme is “Dreams” which will feature the design skills, creativity and ingenuity of students in the building and displaying of their 3D masterpieces. The winner will be chosen by popular choice by Bakery Showcase attendees. The Puratos Sensobus -Sensory Lab on Wheels! The Sensobus is a newly refurbished, fully equipped mobile sensory lab used to target demographics, determine preferences, and understand consumer buying habits. The Sensobus concept was developed by the Puratos Group in 2005 to gather consumer insights while they went about daily business. It is the first of its kind and unique in its ability to reach consumers where they shop and eat. HOTEL INFORMATION Bakery Showcase 2018 is pleased to have designated the Holiday Inn Toronto International Airport as it’s headquarter hotel. 970 Dixon Road, Toronto, ON M9W 1J9 Tel: 416 674 4343 Room Rate starting at: $129.00 (CDN) taxes and fees Cut-off date for the special room rate is March 27, 2018 Please quote the special group code “Bakery Showcase 2018 group rate, group code: BAC” to ensure that you receive the special room rate. There will be a complimentry shuttle service to and from the International Centre during the show dates (April 29 & 30) .